Following the easing of COVID-19 restrictions in 2021, we launched Chalk Waco (Wacotown Chalk & Walk), a three-day arts festival in the heart of Downtown Waco. As one of the first major events in our community, it was designed to boost community morale and promote the arts and small businesses, two sectors heavily impacted by the pandemic.

The festival attracted 12,000 attendees in 2021, 24,000 in 2022, and generated over $1.5 million in economic impact. It was voted Best Community Event in The Wacoan by the community two years in a row.

Contributions: Brand Development • 360-degree Campaign Strategy • Community Engagement • Creative Direction • Content Creation •

Partners: The Starving Artist, HvppyCvmper Productions, Dominic Villa, Morgan Carter