Día de los Muertos Waco is an annual tradition that celebrates Mexican heritage and honors the departed. In 2022, Creative Waco acquired the festival, providing an opportunity to expand its reach and impact. I spearheaded efforts to create a bilingual experience that resonated with both Spanish and English-speaking audiences. Through captivating storytelling, we highlighted the rich history and cultural significance of the holiday, inviting the community to learn, engage, and celebrate.

By leveraging strategic marketing campaigns, captivating social media content, and impactful community partnerships, we have transformed Día de los Muertos Waco into the largest Hispanic heritage festival in the Heart of Texas. In 2024, the festival reached 15,000 online and attracted over 6,000 attendees.

Contributions: Brand Development • 360-degree Bilingual Campaign Strategy • Community Engagement • Creative Direction • Content Creation •  Photography

Partners: Francisco Montelongo, Lamec Rosas