In fall 2022, after the success of the “Vote Waco Music” campaign, we were chosen by the Levitt Foundation to become a 2023-2025 Levitt AMP Community, joining a network of more than 30 cities across the country to host a multi-year, 10-week, free concert series.

I led the brand development, social media marketing and community outreach for launching this new concert series in Waco, Texas. We reached more than 50,000 Wacoans through organic social media strategy and drew ~6,000 attendees over two seasons.

Contributions: Brand Development • 360-degree Campaign Strategy • Community Engagement • Creative Direction • Content Creation • Photography

Partners: The Starving Artist, HvppyCvmper Productions

Featured in: Wacoan Magazine